Dannon can take their guilt and food and hit the road! I am ditching you, Dannon, for good.
Where are the women who enjoy food and do not feel guilt for doing so? I want to hear who you are and see you stand up and be proud. Let’s unite and promote a life of living and freedom and choosing to eat what we want rather than what companies like Dannon, say are “good and bad”.
I was watching television the other evening and felt a mix of many emotions after watching a current Dannon Light & Fit commercial. I felt anger and sadness about the message they are sending…the message that one must feel guilty for enjoying foods this company considers “bad”. I felt sad that so many women fall for this gimmicky marketing and begin to restrict themselves form enjoying all foods and living in a rigid rule based world of “good and bad” foods.
For those of you whom are not familiar with the commercial, let me describe the scenario that angers me to the point of no belief. In addition, here is the link to the Ad, so you can witness this disordered message for yourself and hopefully choose to reject their message and instead allow yourself the freedom and enjoyment of eating all foods without labeling them “good” and “bad” and feeling freedom from this disordered thinking.
The commercial shows a woman going through her day while a man with a bullhorn follows her, shouting the names of foods she is avoiding, “Donuts! Cookies! Chips!”. He is labeling all these foods as “bad”. Food on its own has no moral values. People like the man with the bullhorn create them. The fact that the man is labeling these as “bad” is what is wrong. The part where the women ignores all of her carvings for these foods and chooses a yogurt instead is worse.
The idea that the women is ignoring what she wants and will not allow herself to listen to her body and cravings and give herself what it is she is really wanting is sad. She is neglecting to listen to her feminine intuition, and instead an ad that is trying to sell their product by labeling other foods as being “bad”. What is “bad” in this situation is that the woman ignores her own desires. This is not okay! We are all intuitive and need to trust ourselves and be kind to ourselves.
Dannon portrays the woman as being a courageous warrior in her fight against the “bad” foods, yet we don’t see the truth… the point when the woman realizes she has denied herself of what she is really craving and eventually chooses to listen to her craving, eat it, then feel guilty about doing so. The sad part is, the only reason she is feeling guilty about listeing to herself and her wants is due to companies like Dannon which state that her craving was “bad”. However, we have to take responsibility and not fall victim to this disordered thinking. We can listen to our wants and feed ourselves what we want and say “No!” To the guilt and man with the bullhorn trying to brainwash us into feeling bad. We don’t see the part where the woman realizes that the yogurt does not provide the same flavor and fulfillment as a real meal does.
My question is “When will a company come out with an ad where they show a woman eating food and enjoying it? Eating food that isn’t “Light, fat free,etc” and just food that tastes good????!!!